Tania de Jong’s goal is to get the nation singing.

A leading soprano herself, de Jong says singing changes the brain and encourages creativity. She has even given a TED talk on that topic. (See video below.)

De Jong is also a social entrepreneur and her latest project, Sing for Good, is seeking to raise much-needed funds to support disadvantaged Australians.

“We want to be the next Movember, but instead of moustaches, it’s about singing together,” she says.

“The goal is to get everyone singing … we also want to remove the stigma of singing.”

Sing for Good is part of Creativity Australia, one of de Jong’s two charities, alongside The Song Room, an education program for Australian children that won her the Ernst & Young award for Australian Social Entrepreneur of the Year in 2006.

De Jong is also the founder of leadership and innovation organisation Creative Universe, Creative Innovation Global conferences, opera group Pot-Pourri and MTA Entertainment & Events.

Speaking to SmartCompany ahead of a keynote address last week at Creative Fuel, part of the Association for Data-driven Marketing and Advertising’s Global Forum, de Jong says her passion is fostering creativity and innovation.

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